MORAL CRISIS IN THE DIGITAL AGE ON THE USE OF ABUSIVE LANGUAGE IN STREAMING CONTENT @DEANKT : A CASE STUDY ON NETIZENS' PERCEPTIONS
Keywords:
offensive language, YouTube streaming, netizen perception, digital communication ethics, media effects, moral implicationsAbstract
Offensive language has become a routine feature of YouTube live streaming, yet little research
examines how audiences in specific cultural contexts actually make sense of it. This study analyzes
viewer perceptions of offensive language on @Deankt's channel, drawing on 15 live streaming
videos and roughly 1,500 comments collected through observation and document analysis, then
coded using thematic qualitative techniques.
Most viewers read the language as humor: 68% of responses framed it as entertainment, 20% as
core to the creator's identity, and 12% as objectionable. That distribution points to a functional
shift: offensive language operating not as rudeness but as style. Viewer responses also showed
cognitive, affective, and behavioral effects — repeated exposure normalized the language,
generated positive emotional responses, and prompted imitation. The findings suggest that
entertainment value and identity now carry more weight than traditional ethical norms inside this
digital community, and that creators and platforms bear real responsibility for where those norms
settle.
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Copyright (c) 2026 Herniatin, Maulana H.F, Suherman A (Author)
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