INCREASING THE CAPACITY OF MSMEs GUARDED BY THE AISYIYAH BALI REGIONAL LEADERSHIP IN BRANDING AND SALES THROUGH BRAND MANAGEMENT AND SELLING STRATEGY TRAINING IN MSMEs GUARDED BY THE AISYIYAH BALI REGIONAL LEADERSHIP
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Abstract
This community service activity aims to improve the capacity of MSMEs fostered by the Aisyiyah Bali regional leadership in managing brands and sales strategies. Through intensive training, participants are taught basic branding concepts, brand identity creation, and effective sales strategies. The methods used include lectures, discussions, case studies, and direct mentoring. The results show an increase in participants' understanding of the importance of brand management and selling strategy, as well as their ability to design branding and sales strategies for their products. This activity is expected to encourage the growth of MSMEs fostered by the Aisyiyah Bali regional leadership by increasing product competitiveness and selling value.
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