This journal is dedicated to publishing original research focused on the intersection of innovation and smart technologies within the context of business and management. Our scope covers a wide range of topics that explore how technology drives business transformation and value creation.

Here are the key areas within our focus and scope:

1. Business Innovation and New Business Models

• Digital Transformation: Strategies for adopting digital technologies to change business operations, revenue models, and customer experiences.
• Product and Service Innovation: The development and implementation of new technology-driven products or services.
• Adaptive Business Models: Studies on how companies design and execute flexible and innovative business models in the digital era.

2. Smart Technologies

• Artificial Intelligence (AI) & Machine Learning (ML): Applications of AI in business decision-making, process automation, personalization, and predictive analytics.
• Internet of Things (IoT): The use of IoT for supply chain optimization, asset management, and creating new value.
• Big Data & Analytics: Strategies for collecting, analyzing, and leveraging big data to gain a competitive business advantage.
• Blockchain Technology: Applications of blockchain in supply chain management, finance, and data security.
• Cloud & Edge Computing: The use of cloud and edge infrastructure to support business innovation.

3. Strategic and Operational Management

• Innovation Management: The process of managing innovation from idea to commercialization.
• Data-Driven Decision Making: The application of analytics to improve the effectiveness of managerial decisions.
• Cybersecurity and Data Privacy: Issues related to information security, data protection, and compliance in a connected business environment.
• Smart Supply Chain Management: The use of technologies (IoT, AI, blockchain) to enhance the efficiency and transparency of supply chains.
• Digital Marketing and E-commerce: Innovations in marketing strategies, customer experience, and e-commerce platforms.

4. Social and Economic Impact

• Technopreneurship: Studies on startups and innovators who use technology to create new business solutions.
• Digital Economy: An analysis of technology's impact on economic growth, the labor market, and consumer behavior.
• Technology Ethics and Governance: Ethical considerations, regulations, and governance relevant to the adoption of advanced technologies.

The journal accepts case studies, literature reviews, and empirical research using qualitative, quantitative, or mixed methods. Our goal is to serve as a platform for academics, researchers, and practitioners to share knowledge, insights, and findings that can drive business growth and technological advancement.